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Regardless of your hair type or texture, it's important to find a routine that will coddle—not overwhelm—your strands. Deep-conditioning masks can soften your ends, scalp scrubbers can eliminate any product buildup, and the right vitamins can leave you with thicker, stronger hair. But, when it comes to your cleansing routine, the slew of sulfate-free shampoos prove that the best solutions are often the simplest. These formulas leave out the harsh cleaning agents, or sulfates, to offer a gentle-yet-effective cleanse.
"Sulfates are strong cleansing agents, and they’re what make a shampoo feel especially strong or stripping. Sulfates are also what create a big, light, bubbly lather," explains MariLynne Cosmillo, hairstylist and founder. "Without sulfates you’ll have less lather, but that doesn’t mean the shampoo isn’t working. It’s better to wash the hair twice with a gentle, sulfate-free cleanser than once with a harsher, sulfate-based cleanser. Even two shampoos with a gentle formula won’t strip your hair the same way a shampoo with sulfates can."
While sulfate-free shampoos are great for most hair types; however, Cosmillo adds that they can be particularly good for those with sensitive scalps, fine or damaged hair, or deposit-treated hair such as toners, glosses, permanent color, or smoothing treatments. "Sulfate-free shampoos help make your color and smoothing treatments last longer," she says. "Without the stripping effects of sulfates, your hair and scalp won’t experience the dryness that can occur after washing."
But, with so many options to choose from, finding the very best sulfate-free shampoos can be easier said than done. To help, hairstylists Alex Brown and Drew Inge are sharing their top picks—and what to look for in the right formula.
Pros
- Helps control frizz
- Recyclable aluminum packaging
Cons
- Some customers do not like the new floral scent
You knew when Jonathan Van Ness started his own haircare line that he would have your back in the ingredient department: Made with moisturizing hemisqualane, it smooths and hydrates strands, and the gel formula creates a rich, non-stripping lather.
What reviewers are saying:
"Love this shampoo!! I can go three days before needing to shampoo again, and it has really helped repair my dry ends along with the undamaged strengthen conditioner. Two very enthusiastic thumbs up!" —Kerri
Hair Types | All hair types, including color-treated. |
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Key Ingredients | Hemisqualane, Aloe Leaf Juice, Panthenol |
Pros
- Great for natural hair, but works on all hair types
- Low-waste packaging
Cons
- Some reviewers say it's not best for those with dry scalps
Not quite a shampoo, not quite a co-wash, this creamy cleanser is like a hug for dry strands of all types, from straight to coily. Plus, the lemon tea tree oil feels super soothing on the scalp.
What reviewers are saying:
"Already loving this hair wash. Smells great, more defined and easier to manage curls, affordable. Here for it."
Hair Types | Curly, afro, textured hair |
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Key Ingredients | Coconut Oil, Aloe Leaf Juice, Argan Oil |
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Pros
- Very hydrating
- Affordable
Cons
- Can be irritating for those with sensitive or dry scalps.
- Not compatible with all hair types or those with fine hair.
No longer reserved for your iced latte, oat milk is taking over your shampoo too. Oats are the first ingredient in this nourishing formula, which is free of sulfates, parabens, and dyes.
What reviewers are saying:
"My long hair seems to like it. Sometimes I still need a wee bit conditioner but that's with every shampoo I use. I like the thickness of this shampoo, it's not runny, watered-down product and it has a delicate smell to it, that leaves my hair full and bouncy." —Patty
Hair Types | Normal Hair |
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Key Ingredients | Oat, Almond Milk |
Pros
- Bottle made from 100% recycled plastic
- Vegan and cruelty-free
Scented with citrus and packed with vegan biotin to infuse hair with volume, this shampoo is like a breath of fresh air in your shower.
What reviewers are saying:
"Absolutely love this product, I used to have dandruff, really dried out hair, and my hair was falling out a lot with regular common drug store shampoos until I started using this product immediately I saw my hair was feeling more moisturized it stopped falling out and my dandruff went away completely, will forever use this product." —Juli
Hair Type | All Hair Types, Including Color-Treated |
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Key Ingredients | Vegan Biotin |
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Best for Detangling
Design Essentials Almond & Avocado Moisturizing & Detangling Sulfate-Free Shampoo
Now 26% Off
Pros
- Very hydrating
- Suitable for textured hair
Cons
- Not for fine hair
Nourishing almond and avocado oils are in, painful brushing is out with this curly-hair shampoo that can save up to 30 minutes(!) of detangling time.
What reviewers are saying: "Talk about moisture without the weigh-down! I have 2b-2c wavy hair and this product is my new go-to! I absolutely love it!" —Tamara
Hair Types | Wavy, Frizzy, Color Treated, Curly, Dry, Chemically Treated, Thick, Textured, Coily |
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Key Ingredients | Almond, Avocado |
Pros
- Great for thick hair
- A little bit of shampoo can go a long way
Cons
- Expensive
Brown also recommends this sulfate-free formula, which even works on extensions and keratin-treated hair. Packed with antioxidant-rich ingredients like Vitamin B5, this option is specially designed to leave your strands bouncy, strong, and shiny.
What the experts are saying:
"This is my go-to for clients with thick, coarse, frizzy hair or hair extensions. It’s very moisturizing and leaves hair feeling smooth and bouncy," says Brown.
Hair Types | All Hair Types |
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Key Ingredients | Silk Proteins |
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Pros
- Fragrance-free
- Skincare ingredients work to nourish your scalp
Cons
- Might be too gentle for very oily hair
A good scent can be very hit-or-miss, and can sometimes deter you away from an excellent formula. So, why not try an unscented option? The beloved body care brand’s first shampoo is fragrance-free, and features skincare-forward ingredients like niacinamide, vitamin B5, and aloe vera to nourish the scalp as it cleanses.
What reviewers are saying:
"Best shampoo I’ve used in years! Scalp and hair feel clean and refreshed, but not overly stripped. Have been recommending this to everyone!" —Elizabeth
Hair Types | Straight, Wavy, Curly, Coiled, Tightly Coiled |
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Key Ingredients | Hyaluronic Acid, Niacinamide, Panthenol and 10% Aloe Vera Leaf Juice, Celery Seed Extract |
Best for Scalp
Crown Affair The Ritual Shampoo
Pros
- Promotes scalp health
- Volumizing
Cons
- Expensive
The concept behind this shampoo formula is that it’s super simple and pared down. It gently cleanses, promotes scalp health, and leaves hair looking healthier, sans bells and whistles—and of course, sulfates.
What reviewers are saying: "I LOVE this shampoo! I tried something else for a few weeks after running out but went back to this ASAP. It does a great job of cleansing the scalp and hair of any leftover product and can be used as much as I need." —Bluelinewife
Hair Types | Straight, Wavy, Curly, Coiled, Tightly Coiled |
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Key Ingredients | Hyaluronic Acid, Niacinamide, Panthenol and 10% Aloe Vera Leaf Juice, Celery Seed Extract |
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Pros
- No clinical dandruff-shampoo scent
- Reviews praise this formula for removing dandruff and flakey patches.
Cons
- Some shoppers noted this formula does not lather as easily
Jupiter is reinventing everything you think you know about dandruff shampoo, with an effective active ingredient (zinc pyrithione), a yummy fragrance, and a cute bottle you won’t mind putting front and center in your shower.
What reviewers are saying:
"This product is amazing! I'm truly amazed how in one wash it disappeared all my dandruff in just one wash. I am the most cautious and pickiest person when it comes to my hair and this is 100% approved by me." —Laura
Hair Types | All Hair Types |
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Key Ingredients | Zinc Pyrithione, Coconut Oil, Algae Extract |
Best for Texture
Pattern Beauty Hydration Shampoo
Pros
- Great for curls
- Creamy texture
Cons
Not only does this creamy shampoo clean and hydrate curls like a dream, but we're obsessed with the light and chic floral scent.
What reviewers are saying:
"I used this last night after a 13 hour road trip. I was too tired to condition my hair afterwards so I'm surprised that my hair feels soooo soft and hydrated. I'm definitely going to make this a staple for my wash day routines." —lexirox
Hair Type | Wavy, Curly, and Coily |
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Key Ingredients | Aloe Leaf Juice, Biotin, Jojoba Oil |
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Pros
- Contains biotin to thicken hair
Cons
The biotin-rich formula makes your hair stronger with each use, and the rosemary mint scent makes wash day feel like a spa day.
What reviewers are saying:
"The ABSOLUTE BEST shampoo for low porosity hair. Makes my hair super moisturized and feel super healthy. I struggled finding a shampoo that helps hydrate my hair until I found Mielle." —Neicey
Hair Type | Textured, All Hair Types |
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Key Ingredients | Biotin, Honey, Rosemary Extract |
Pros
- Personalized based on your exact hair type and texture
Cons
- Since each formula is bespoke, there may be some trial and error to find your perfect shampoo
The custom hair brand’s shampoos can include tons of different ingredients depending on what your strands need, but one thing that's never added? Sulfates.
What reviewers are saying:
"Since starting Prose over a year ago, my hair has been so soft and shiny! My hair is usually thick, coarse, and frizzy, but previous products I've tried from different brands caused my sensitive scalp to itch and flake. Prose has completely changed my relationship with my hair, and their website is very easy to use when my formula needs adjustments. Worth every penny." —Gillian
Hair Types | Custom |
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Key Ingredients | Custom |
Size | 8.5 fl oz |
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Pros
- Clarifies hair and scalp without over-drying
Cons
- Not the best option for thinning hair
The activated charcoal in this high-tech shampoo helps draw out buildup from pollution and other hair products, so hair feels clean but not stripped.
What reviewers are saying:
"I have extremely oily hair; and when I stopped bleaching; I couldn’t spend one day without washing my hair cause it turned so oily…I bought a bunch of detox shampoo and so far this one is the best." — vaze06
Hair Type | Straight, Wavy, Curly, and Coily |
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Key Ingredients | Healthy Hair Molecule, Scalp Moisturizing and Soothing Complex |
Best Keratin
Virtue Labs Recovery Shampoo
Pros
- Leaves hair soft and smooth
- Great for damaged hair
Cons
- Expensive
Designed for damaged hair, this nourishing formula leaves strands shinier and softer.
What the experts are saying:
Brown calls it one of her favorites, saying, "This shampoo deposits keratin back into hair strands to help repair damage caused by bleach, heat and other chemicals. It leaves hair feeling super soft and nourished!"
Hair Type | Straight, Wavy, Curly, and Coily |
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Key Ingredients | Hydrolyzed Quinoa, Baobab Seed Oil, Grapefruit Extract, Alpha Keratin 60ku® |
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Pros
- Low-lather formula won't strip natural oils
Cons
Packed with antioxidants to help both your hair and your scalp, this shampoo cleanses without stripping strands of color or essential oils. And the earthy smell? Divine.
What reviewers are saying:
"This is honestly one of the best shampoos I have ever used. I have very fine hair and a sensitive scalp. I have tried almost everything from expensive high-end brands to medical solutions and cheaper drug store brands. This is by far the best one so far, my hair is soft and maintains volume, I have been using it for a few weeks and I have no scalp issues." —H. Niddhog
Hair Types | Oily, Dry, Normal |
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Key Ingredients | Green Tea, Meadowfoam Seed Oil, Aloe Leaf Extract |
Best for Curly Hair
Briogeo Curl Charisma Rice Amino + Avocado Hydrating Shampoo
Pros
- Minimizes frizz
- Hydrates curls
Cons
Get a shampoo that boosts volume and defines those already gorgeous curls without taking away nutrients and hydration. Your curls will thank you endlessly for this sulfate-free shampoo.
What reviewers are saying:
"This shampoo is the beginning process to beautifully clean and defined curls. My frizz was noticeably diminished and easier to style. Plus I always look for vegan and cruelty free brands which Briogeo has on lock." —Bianca5150
Hair Type | Wavy, Curly, and Coily |
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Key Ingredients | Rice Amino Acids, Shea Butter, Tomato Fruit Ferment |
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Pros
- Minimizes frizz
- Great if you heat-style your hair
Cons
We swear by this shampoo because it is packed with six—yes, six—moisturizing oils. Suitable for every hair type, it hydrates without weighing hair down and protects against breakage.
What reviewers are saying:
"I love this shampoo and conditioner. I don't have to use a detangler just to get a brush through my hair anymore since switching to Bumble and Bumble. I also find that I only need about half the amount I would need to clean my hair when using other brands. It smells really nice too. I refuse to use anything else." —XoCheergirloX
Hair Type | Straight, Wavy, and Curly |
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Key Ingredients | Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vitis Vinifera (Grape) Seed Oil, and Carthamus Tinctorius (Safflower) Seed Oil |
Size | 2 oz/ 60 mL |
Frequently Asked Questions
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What are sulfates?
In short, sulfates are what create that shampoo-y lather. But in more detail: "Sulfates are mineral salts that appear both naturally and human-made. Sulfates in beauty products show up as sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES)," Drew Inge, owner of Drew Inge Hair Studio of Williamsburg, Virginia in Sola Salons, explains. "Sulfates bind to dirt and oil and remove them from your hair. Sulfates produce a lather as well, which is why it’s so desired in shampoos."
Why should you use sulfate-free shampoos?
They can be harsh on both the hair and scalp. "Sulfates are considered safe by the FDA and EPA in small dosages," Inge says. "However, sulfates can strip away too much of the natural oils and moisture that keep hair healthy. If you have sensitive skin they can cause irritation, dryness, and redness on the scalp. This can lead to dandruff, color fading, dryness, and breakage in some cases." Using sulfate-free products is especially important for those with color-treated hair. "Certain surfactants can be very cleansing and strip hair color or dry out hair," adds Brown.
Lindy Segal
Lindy Segal is a beauty writer and editor. In addition to regularly contributing to BAZAAR.COM, she also writes for Glamour, People, WhoWhatWear, and Fashionista, among other publications. She lives in New York City with her Chihuahua mix, Barney.
Kelsey Mulvey
Kelsey Mulvey is a freelance lifestyle journalist, who covers shopping and deals for Good Housekeeping, Women's Health, and ELLE Decor, among others. Her hobbies include themed spinning classes, Netflix, and nachos.